startup company names "A business owner seeking to name a company or to brand his product must keep in mind what drives his customers, and people in general. To successfully place his new startup in the overcrowded market space the entrepreneur needs realize that his customers are driven by emotions. These emotions might refer specifically to the aspects that the customer wants to avoid, or to the needs that the client seeks to fulfill. As a rule, it is advisable to avoid focusing a business name on the aspects that are problematic to the customer and instead focus on presenting the solutions or the desired outcome.
By carefully placing such emotion triggers in the business name we can make such name recognizable memorable and catchy. There are three basic methods of binding an emotion to a business name:
1. the first one is to place an emotional trigger directly in the business name, an example would be “True Purity” or “Lion Roar”. Choosing a name with affective trigger lets you achieve brand awareness right away.
2. the second way is to bind the desired emotion with the brand is by promotional campaigns and brand awareness marketing efforts. This method is much more costly and time-consuming.
3. the 3rd way is to rely on the graphical concept of the image in the logo to build the desired emotional relation with the brand.
The first step in choosing a business name for a new company should be then pinpointing what is the desired emotional state of the client the chosen name might evoke. Do we want the company brand name to provide a sense of security, safety, or certainty - or just the opposite the idea off challenge, adventure, or opportunity for growth? Even in the case of versatile businesses that need and then that is universal spent generic enough to encompass many business niches and diverse projects is this possible to pick a brand name that will evoke the desired vibe with the client."